Scheels – She TV

The Scheels Sporting Goods “She” campaign was developed as a call to empower women, and to encourage them to keep moving, keep going, no matter what obstacles stand in their way. “She Runs” was one of my favorite productions, problem solving with Cinematographer Robb Fischer, to chronicle this woman’s need to run, shot over the course of a year. Plus, our technique turned out to be a great vehicle to display tons of fashion and gear.